Ryheem Mathurin is a first-generation New York University graduate with a focus in Architecture and Urban Design as well as double minors in Digital Design and Marketing. Bridging spatial thinking with visual storytelling, his work is a culmination of heritage and culture, community, and story telling through the arts. 

 

With experience spanning styling, art direction, production, and social media marketing, Ryheem has led and contributed to campaigns, retail experiences, and content strategy for brands including KidSuper, Nike, Sneakersnstuff, John Elliott, and Extra Butter. His roles have ranged from social media leadership and visual merchandising to VIP client styling and full-scale creative production, working with notable talent across music, sports, and entertainment.

 

As the founder of Iche Mwen Studios, Ryheem offers a multidisciplinary approach to creative services. He blends styling, art direction, and brand strategy to create cohesive and culturally meaningful stories. Rooted in his St. Lucian heritage, his perspective is shaped by a deep appreciation for identity, community, and global influence, which has created a unique style and voice for him as a creative.